I have chosen to use a large company for the distribution of my magazine, rather than a local one, this is because my magazine has a wide audience rather than a small select group, so distribution over large areas is important, and a larger company can help with this. Of course this does come with a rather large amount of experience and so the publishers will know how to get the magazine to the right people, through advertising or other means.
Naturally, there are some disadvantages to using a large company over a smaller independent business. There is bound to be some areas of my magazine that the company would want to change, one such area is advertising. While I do not want the majority of the magazine to be advertising, it is likely that the publishers (in order to agree to distribute my magazine) would want to increase the amount of advertising, as well as the variety of adverts included within it. Choosing to go with a much smaller publisher would most likely rid me of these problems but then the problem of getting the magazine to further areas arises, and so I have chosen to sacrifice in order to get the magazine to more people.
The magazine publisher in particular I have chosen to use is Bauer, this is because although they do publish Kerrang, my magazine will feature in general slightly heavier music. This should interest them as Metal Hammer currently outsells Kerrang, so Bauer would need a music magazine similar as a form of competition against Metal Hammer.
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